New Betting Sites UK

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• 🎰 Why Choose New Betting Sites Over A Traditional Ones?
• 🃏 Best New Betting Sites UK & New Bookmakers:
• 🎲 New Betting Sites Launching in the UK in 2025
• 💰 Compare new betting sites by Sports or Device
• 🏆 What are the Advantages of a New Betting Site?
• ⭐ Our website Bookmarker Reviews – How the Ratings Work
• 🌟 Why a Betting Site May Achieve a High Rating from Us
• 📜 Only Bet with New Licensed Betting Sites
• 🎁 Should you take bonuses from UK sports betting sites?
• 💳 Making a Deposit with New Betting sites and what Deposit Methods are available
• 🔍 How To Choose Between New Betting Sites UK
• 🏅 New Betting Sites UK: Twelve of the Best
• 📊 How To Choose New Betting Sites
• 💱 Payment Methods Available to Sports Bettors in the UK
• ⚠️ New Sports Betting Site Red Flags – What to Avoid
• 💸 Payment Methods Accepted by Online Betting Sites
• 📝 The Sign Up Process at New Betting Sites UK
• 🎯 Placing Your First Bet on a Sports Betting Site in the UK
• 💼 How to Get the Best Deal from Your New UK Betting Site
• 📅 New Betting Sites UK – Launch Dates
• 🎉 How do the New Betting Sites' Welcome Offers Work?
• 👨‍💼 James Callahan
• ❓ New Betting Sites FAQs

Why Choose New Betting Sites Over A Traditional Ones

Big Bonuses and Promotions

To set themselves apart, new UK betting sites have rolled out even more generous welcome offers than ever before. This ensures that when you register, you receive a valuable reward to help grow your betting bankroll. But it doesn’t end there—since these platforms aim to keep you as a loyal customer, they also provide some of the most competitive and rewarding weekly promotions. From day one, you can enjoy excellent deals on a regular basis. Now is the perfect opportunity for bettors to sign up and make the most of them.

Better Value and Bigger Odds

Another way new bookmakers differentiate themselves is by being the best. While there are several factors to consider, the most crucial one for any punter is how much money they win or lose. To become a more successful punter, you need to win more, and to do so, it’s essential to always check for the best odds and prices, especially with bookmakers offering low margins. UK online betting sites are focusing on this strategy to attract customers, making it an excellent time to sign up and take advantage of the competitive prices available when you place your bets.

More Online Betting Opportunities

As a punter visiting a new UK betting site, the key thing you want is variety. Online bookmakers have recognised this need and have worked hard to offer as many sports betting markets and opportunities as possible. Whether they’re introducing new sports, or adding more leagues like the Premier League and others from around the world, or offering more ways to bet on major events, this is a major benefit for punters and something you should take full advantage of. While you may not use every market available, having 100 options instead of 80 gives you more flexibility in how you place your bets.

Wide Range of Payment Methods

People now expect more than just the option to use their bank card for online deposits. E-wallets such as Skrill, PayPal, and Neteller, as well as pre-paid cards like Paysafecard, are becoming increasingly significant. New UK betting sites are recognising this and offering punters the flexibility to use these methods if preferred. The variety of payment options available today makes choice more crucial than ever before.

State of the Art Mobile Betting

Technology is progressing rapidly, and the leading new betting sites in the UK are making the most of it. These top bookmakers offer cutting-edge betting apps that let you take your online betting with you wherever you go. As more and more people expect everything to be accessible on their mobile devices, bookmakers are keeping up by utilising the latest software to enhance the experience. If you want to bet on the move, look out for the newest betting sites that offer downloadable apps, ensuring you're always just moments away from placing a bet on your phone.

Best New Betting Sites UK & New Bookmakers:

Here is our selection of the top 10 new betting sites for March 2025:

New Betting Sites Launching in the UK in 2025

If you're searching for newly launched UK sports betting sites this year, this list is exactly what you need. These platforms have either already debuted in 2025 and are eager to attract new sign-ups, or they’re set to launch soon, generating plenty of excitement.

No matter your preference, these are the newest betting sites to have entered the UK gambling scene:

Easybet - January 2025

Neptune Play - January 2025

Frutyking - January 2025

Betwright - January 2025

Tangobet - February 2025

QuickBet - March 2025

Welcome to our site, the leading UK comparison platform for the latest betting sites. Our goal is to make the betting experience easier for you by providing the most reliable and thorough comparisons of emerging online bookmakers.

We offer a range of betting services, including:

1. A comprehensive comparison of new betting sites, covering football betting margins, offer conditions, minimum odds, minimum deposit requirements, and more.
2. The most accurate ratings calculated independently different sources.
3. Our Betting School, designed to help you understand online sports betting and make informed betting choices.
4. Learning Center, where you can explore the best sports betting guides and strategies.
5. Complete information on payment methods, deposits, and withdrawals for all the top new bookmakers.
6. All of this is available in easily accessible tables, allowing you to compare the best betting sites.

Most importantly, we have verified their licenses, ensuring that they are all licensed by the UK Gambling Commission, meaning they are trustworthy and completely safe places to place your bets.

Compare new betting sites by Sports or Device

What are the Advantages of a New Betting Site

As many seasoned bettors are aware, selecting the right sports betting operator should never be a random decision. Whether you're a casual player or consider yourself a professional, it’s crucial for all bettors to be thorough in their selection process.

1. New betting sites are constantly emerging, and we make sure our regular updates keep you ahead. These fresh football betting platforms offer the chance to claim another welcome bonus if you already have several accounts, along with competitive odds, excellent in-play betting, and more. To attract customers and differentiate themselves, these new bookmakers need to offer something unique, which ultimately benefits bettors like you.

2. New UK betting sites provide the opportunity to start fresh if you’re feeling worn out by a particular bookmaker or find yourself in the midst of a losing streak. A change of environment can have a positive effect for any better, and it might even mark the turning point in your luck.

3. A generous welcome bonus can provide an additional boost for anyone looking to switch online bookmakers, while a fresh selection of markets and odds may offer a new perspective on betting, acting as a helpful nudge or a well-timed encouragement.

4. A vast number of new betting websites are beginning to surface almost every day. Established operators like Bet365 and William Hill have set a high standard, and with the demanding expectations of the betting industry set by these respected brands, newcomers such as Mr Green and Leo Vegas must elevate their offerings significantly to stay competitive.

With that in mind, you’re unlikely to make a mistake by giving any of these new arrivals in the betting world a go.

Our website Bookmarker Reviews – How the Ratings Work

We aim to provide sports bettors with trustworthy reviews, and for that to happen, it’s essential to understand our process. That’s why we believe in being transparent about how we evaluate betting sites and how our ratings are determined.

Our ratings are carefully calculated by an in-house expert using data independent sources. This method prevents a single overly positive or negative review from having an outsized impact on a bookmaker’s rating. With such a comprehensive and structured approach, we can maintain fairness in scoring, avoiding any distortions caused by individual opinions.

For those looking to quickly compare new online bookmakers, especially for matched betting, our ratings provide an easy way to measure them against each other. However, we don’t just provide scores—we also offer in-depth reviews that explore each site’s features, strengths, weaknesses, and what users can expect when visiting the platform.

This approach caters to those who prefer to do their own research and analyse the finer details. We put ourselves in the position of a bettor, considering every aspect of the service, assessing its quality, and identifying areas for improvement.

Lastly, it’s important to note that we only recommend online betting sites that hold a valid license from the UK Gambling Commission.

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Why a Betting Site May Achieve a High Rating from Us

A bookmaker’s rating largely depends on the quality of service it provides to sports bettors. The more comprehensive and user-friendly the platform, the higher it is likely to score. Below are some of the key factors that can contribute to a strong rating for a new online betting site. Those that meet most of these criteria tend to rank highly, while those that fall short in certain aspects have room for improvement. Some platforms may focus on a specific niche, such as eSports betting, while others offer a broad range of sports markets.

• A well-designed website and mobile app that ensures seamless navigation
• Extensive sports coverage and a diverse selection of betting markets
• Competitive odds across various events
• Attractive bonuses and promotions for both new and existing players
• Availability of live streaming for selected events
• In-play betting options for real-time wagering
• Reliable and responsive customer support
• Multiple payment methods for convenient transactions
• A track record of allowing successful bettors to continue playing without restrictions

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Only Bet with New Licensed Betting Sites

When choosing a new online betting site, it’s essential to verify whether the platform is legitimate and trustworthy. If you're based in the UK, you must place bets with a bookmaker that is licensed and regulated by the UK Gambling Commission. This guarantees that the site has passed rigorous checks and is officially recognised as a safe and reliable platform. With this assurance, you can deposit funds and place bets confidently, knowing that your safety is protected.

Every bookmaker featured on our website is fully licensed in the UK and operates under the regulations of the UK Gambling Commission. We prioritise your safety and security, ensuring you play in a trusted environment. If you wish to verify a bookmaker yourself, check the bottom of their homepage—licensed operators are required to display their UK license details there.

By choosing a UK-licensed bookmaker, you benefit from the following protections:

• Transparent offers and terms – No misleading promotions; all information is clear and upfront.
• Commitment to responsible gambling – Includes protection for underage users.
• Fraud and crime prevention – Bookmakers verify user details to prevent illegal activities.
• Secure handling of funds – Your money is stored in a separate, protected account.
• Right to file complaints – You can contact the UK Gambling Commission if you have issues with a bookmaker.

If you decide to bet with an unlicensed bookmaker, none of these protections will apply. Betting should always be an enjoyable experience, and the only way to ensure your safety and fund security is by choosing a bookmaker that is fully regulated by the UK Gambling Commission.

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Should you take bonuses from UK sports betting sites?

New online betting sites in the UK put in significant effort to attract new players and maintain the interest of their existing users. One of the most successful approaches bookmakers uses is offering a variety of betting promotions and bonuses, available in different formats.

While these offers have evolved over time, they continue to be a key incentive for new customers and a major selling point for betting platforms. Below, we highlight some of the most popular bonuses and welcome deals provided by trusted online bookmakers.

How do the New Betting Sign up Offers Work?

Bonus Type	Description
🏆 FREE BETS	Any winnings earned from free bets are yours to keep, but the initial free bet amount itself is not returned to the player.
🌟 DEPOSIT BONUS	The bonus is awarded based on your first deposit, usually ranging between 25% and 100% of the amount deposited.
💰 MATCHED BONUS	This welcome bonus provides players with a bonus equal to the amount of their first deposit.
📱 NO DEPOSIT BONUS	Given immediately after signing up, this bonus does not require an initial deposit but typically comes with high wagering conditions.
🎯 MOBILE BONUS	A special promotion available to both new and existing users who access the bookmaker's mobile platform for the first time.

New online betting companies in the UK are highly competitive when it comes to attracting new players and maintaining a loyal customer base. One of the most effective ways bookmakers promote their platform is through various betting offers and bonuses. While these promotions have evolved over time, they continue to be a key factor in drawing in new users. Below, we highlight some of the most popular bonuses offered by the most reputable bookmakers in the industry.

Free Bets and Free spins

The concept of Free Bets is straightforward—it's a bonus amount that a bookmaker adds to your betting account, typically after registration. These offers usually require an initial deposit, but it's important to remember that the Free Bet itself cannot be withdrawn. If your bet wins, you’ll be able to keep the winnings, but not the original Free Bet stake. In some cases, there may also be wagering requirements on your net winnings before you're eligible to withdraw them.

Deposit Bonus

Typically offered as a percentage of your deposit, this type of bonus is one of the most popular promotions among betting sites and online casinos. Deposit bonuses usually range from 25% to 100%—or even higher in some cases—on a player's first deposit. For example, with a 50% deposit bonus, a £40 deposit would grant you an extra £20 in bonus funds, increasing your total balance and giving you more to wager with.

Matched Bonus

A matched bonus is essentially a variation of a deposit bonus, where the bookmaker matches your initial deposit with an equivalent amount in bonus funds. This type of offer has become one of the most sought-after promotions in the online gambling industry—and for good reason. Major betting brands compete to provide the most attractive matched bonuses, with typical amounts ranging from £10 to £50. These smaller bonuses tend to be favoured over larger matched offers—sometimes extending to £100 or more—since they generally only need to be wagered once before winnings can be withdrawn.

No Deposit Bonus

No longer as widespread as they once were, no deposit bonuses are rewards granted to new players simply for creating an account with a bookmaker. While these offers may seem among the most attractive, they typically come with strict terms and conditions, often making it difficult to withdraw any winnings without meeting specific requirements.

Mobile Bonus

The online betting industry is now fully immersed in mobile gaming, and its popularity shows no signs of slowing down. Bookmakers have acknowledged the growing demand for on-the-go betting and are introducing various exclusive benefits for players who prefer using mobile devices.

Read more about other types of bonuses

How We Calculate Football Margins

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Making a Deposit with New Betting sites and what Deposit Methods are available

One crucial yet often overlooked aspect of a betting site is the range of deposit methods available. Ideally, a bookmaker should provide multiple payment options, including some of the most widely used methods in the industry.

This is especially important for all types of bettors, whether they focus on sports betting, matched betting, or other forms of wagering.

Debit card payments remain one of the most popular choices, with the majority of bookmakers accepting them. In addition to this, it's worth checking whether a site supports a variety of e-wallet options, such as PayPal, Skrill, Neteller, and others. These payment methods are commonly used across different online transactions, offering enhanced security and convenience.

For added flexibility, look out for alternative banking methods, such as bank transfers, which can serve as a backup option if needed, ensuring smooth transactions even if other payment methods are unavailable.

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How To Choose Between New Betting Sites UK

We've already outlined the key factors for evaluating the top UK sports betting sites, but how do you make sure you're making the right choice? Below, you'll find some helpful tips to identify the best bookmaker in the UK.

Betting is a personal experience, and what works well for one person may not be ideal for another. Use our checklist to help determine which bookmaker suits your needs, ensuring that the site is fully licensed and regulated in the UK before signing up.

New Customer Welcome Offers

Sports fans in the UK have plenty of options when it comes to choosing a betting site, especially if they focus on finding one with a strong welcome offer. This makes sense, as the industry is highly competitive, with bookmakers constantly increasing their generosity to attract new players. However, launching a new betting platform in Britain is no easy task, given the dominance of established brands like Bet365 and PaddyPower, which operate with massive marketing budgets. Taking advantage of a free bet upon registration is an excellent way to test out a new site without committing too much.

When selecting a welcome bonus, go for one that is easy to use and suits your betting style. Avoid promotions that seem overly complicated or require unrealistic commitments. If the offer involves a qualifying bet, ensure it aligns with your usual betting habits to get the most value out of it.

Regular Promotions

Seek out a bookmaker that provides ongoing promotions for new customers. Once you’ve claimed the welcome bonus, the site will aim to retain you as a regular player. To achieve this, many new betting platforms consistently roll out promotional offers, ensuring you stay engaged and rewarded over time.

Betting Markets

The first thing to consider when choosing a new online bookmaker is whether they cover the sports and markets you already bet on. There’s no point in signing up with a site only to change your betting habits to fit what they offer. To avoid this, check their market selection in advance to ensure you can place your usual bets without any limitations.

Competitive Odds

Everyone aims to maximise their winnings when betting and selecting the right bookmaker can significantly impact your overall profit and loss. Pay close attention to the odds-on offer and the margin the bookmaker takes as their profit. Choosing a site with competitive odds and a low margin will give you the best opportunity to boost your returns over time.

Live Streaming

Many new bookmakers provide live streaming services, allowing you to watch games in real-time while placing bets and cashing out if things aren’t going as expected. If you enjoy following the action, this feature can be incredibly useful and something you’ll likely take advantage of frequently. When choosing a bookmaker, check which sports are available for live streaming, as coverage varies between platforms. Bet365 and William Hill are among the leading options, offering a top-tier streaming experience combined with in-play betting.

Betting Interface

The choice ultimately comes down to personal preference, but it’s important to select an online sports betting site that feels intuitive, is easy to navigate, and operates smoothly without long loading times. While reliability shouldn’t be a concern with any reputable new bookmaker, it’s still worth exploring different platforms to find one that suits you best. William Hill, for example, offers a well-designed, user-friendly betting experience, making it a strong benchmark for what to look for in a site.

Mobile Betting Experience

At some point, almost every bettor will find themselves wanting to place a wager on their mobile, while others rely solely on their phone for all their betting activity. Regardless of how frequently you use mobile betting, it’s always worth ensuring that the bookmaker provides a smooth and reliable mobile experience, as you never know when you’ll need to place a quick bet on the go.

Payment Methods Available

When selecting an online sports betting site, this is one of the most crucial aspects to consider. It’s always best to choose a bookmaker that supports payment methods you already use and trust, ensuring a smooth and hassle-free experience.

For instance, if you frequently use PayPal and already have an account, opting for a betting site that accepts PayPal transactions would be a smart choice. On the other hand, if a bookmaker only offers payment methods, you’re unfamiliar with, you’ll need to go through the extra step of setting up a new account with the payment provider in addition to your betting account.

The positive news is that most new bookmakers support a wide range of payment options, giving players plenty of flexibility. This makes it easier for users to find a payment method they’re comfortable with, simplifying the deposit and withdrawal process.

New Betting Sites UK: Twelve of the Best

With countless betting sites available and new ones emerging at a rapid pace, keeping up with the latest options can be overwhelming for sports betting enthusiasts. So, how do you determine which platforms truly deserve your attention?

At our website, we focus on bringing UK players only the best among the newest and most promising betting sites. Our team has decades of experience in the sports betting industry, allowing us to pinpoint the essential features that define a top-tier bookmaker. These include competitive odds, extensive in-play betting options, fast bet settlement, Free Bet welcome offers, and more.

After carefully evaluating the online sports betting landscape based on these key factors, we have compiled a list of 10 of the best new UK betting sites. Each of these platforms is fully licensed and regulated to operate in the UK, ensuring a safe and reliable experience. Whether you prefer pre-match odds, in-play betting, or both, you’re likely to find a bookmaker that meets your needs from the selection below.

CopyBet

CopyBet secures its spot on our list thanks to its standout features. There’s simply no other bookmaker quite like it.

The site’s unique selling point is hinted at in its name. In addition to placing bets in the traditional way, CopyBet allows users to set up their accounts to automatically follow and replicate the wagers of successful tipsters. Think you have an eye for smart bets? You can even become a tipster yourself and earn income from subscribers.

Beyond this innovative approach, the platform also provides a Bet Builder and a variety of rewarding promotions, including Free Bets on QPR matches, Acca Bonuses, and Prediction Challenges.

Pros

• Excellent sign-up offer: Bet £10 to get 4 x £10 Free Bets
• Option to automatically copy bets from top tipsters
• Bet Builder feature for customised bets

Cons

• Covers fewer sports than some competitors
• No live streaming available

PlanetSportBet

You might not realise it, but you’ve probably already come across several Planet Sport-operated websites. Now, in 2025, the team behind leading platforms like Football365 and TEAMtalk has ventured into the betting industry, and the result is exactly what you’d expect from such a well-respected brand.

Whether you’re using the desktop version or the sleek, user-friendly app, the experience is smooth and intuitive, allowing you to navigate effortlessly and make the most of everything the site has to offer. Key features include an impressive Bet Builder and a strong In-Play Betting section.

Be sure to check out the ongoing promotions, such as the “Get a £10 Free Bet Every Week” deal, Acca Bonuses, and Golf Money Back specials.

Pros

• Great value welcome offer: Bet £10, Get a £5 Free Bet + 10 Free Spins on a top slot
• Bet Builder for custom wagers
• Regular promotions and bonus offer

Cons

• Covers fewer sports than some competitors
• No e-wallet payment options

RhinoBet

Rhinobet storms onto the scene with one of the most streamlined and focused betting platforms available to UK players. Concentrating on the most popular sports—Football, Horse Racing, NFL, Golf, Boxing, and more—this bookmaker ensures a top-tier experience across both pre-match and in-play betting markets.

Launched in August 2022, Rhinobet has quickly gained traction among UK bettors, thanks to its generous Free Bet offer, competitive odds, regular promotions, and a reward scheme that allows users to claim Free Bets every week.

Live betting enthusiasts will find plenty to enjoy in the dedicated in-play section, while those looking for variety can explore Virtual Sports, Casino, and Live Casino options.

Pros

• Excellent value Free Bet welcome bonus
• Strong in-play betting section
• Rewards scheme offering weekly Free Bets
• Wide range of betting markets

Cons

• Limited coverage of niche sports
• Promotional offers can sometimes be lacking
• Live streaming options may not be as extensive in certain regions

Fitzdares

A premium betting experience awaits at one of the most refined new sports betting platforms. With Fitzdares bringing decades of expertise from the traditional betting industry, expectations were high when they transitioned online—and they’ve certainly delivered. The site has quickly gained popularity among fans of both pre-match and in-play betting, offering outstanding odds, extensive horse racing coverage, and a variety of promotions, including Money Back specials and winnings boosts.

While Fitzdares has a long history, it remains firmly in the modern era of online betting. The bookmaker provides Create-a-Bet and Cash Out features, alongside a strong in-play betting section. Add in the insightful "Whatsport" and "Fitzdares Times" sections, and it’s clear that this is a betting site that truly goes above and beyond.

Pros

• Generous Free Bet welcome offer
• Exclusive sports betting analysis and articles
• Excellent in-play betting options

Cons

Covers slightly fewer sports than some competitors

Lottoland Sports

Don’t be misled by the name—while Lottoland is widely known for its extensive lottery-based betting platform, it has now made a strong move into the sports betting market. Backed by a well-established lottery product that has been operating since 2013, the company’s expertise is evident across both pre-match and in-play betting, with a commitment to top-tier customer service.

The sportsbook offering is equally impressive, with competitive odds that hold up well against rival platforms. Regular Price Boosts of up to 20% have been a major draw for players, while the detailed in-play betting section features insightful infographics to enhance the betting experience.

Pros

• Welcome Bonus: Money Back as a Free Bet
• Price Boosts for enhanced odds
• Well-designed in-play betting section
• Diverse range of betting markets

Cons

• No horse racing coverage
• No telephone betting service

Betgoodwin

For horse racing enthusiasts, Betgoodwin stands out as one of the best new UK betting sites. As the online extension of one of the country’s most successful independent bookmakers, Betgoodwin brings a blend of traditional expertise and modern in-play horse racing betting to the digital space. Unlike many competitors, this platform stays true to its sports betting roots, offering a distraction-free experience with no casino gaming options.

The sportsbook itself is so well-crafted that additional features aren’t needed. Betgoodwin’s money-back offers on horse racing are among the best available online. However, it’s not just about horse racing—major sports are well covered, alongside a solid selection of niche markets. New players can take advantage of competitive odds, in-play betting, Price Boosts, a Cash Out feature, and more.

Pros

• Outstanding horse racing money-back promotions
• Generous Free Bet welcome offer
• Strong in-play betting section
• Telephone betting service available

Cons

Fewer sports covered compared to some rivals

JeffBet

JeffBet made an immediate impact upon entering the online betting market, drawing attention with its vibrant and user-friendly design. Visitors to the site won’t be left disappointed, especially with the Bet £10, Get £30 Free Bet offer, which stands out as one of the most generous welcome promotions available. A range of standout features—including a well-structured in-play betting section—further helps this bookmaker distinguish itself from the competition.

The site’s “Wager Wars” competition has been a major success among players, alongside an excellent Rewards Programme, where users can earn Free Bets and Cash Prizes by completing betting-related challenges. The sportsbook itself is also impressive, with a diverse selection of sports and a smooth in-play betting experience. Covering 47 sports, including an impressive 11 esports categories, JeffBet surpasses even some of the more established bookmakers in this area.

Pros

• One of the best Free Bet sign-ups offers
• Extensive esports coverage
• Well-designed in-play betting section

Cons

• No horse racing markets
• No telephone betting service available

Betzone

Backed by the expertise of high street bookmaker Bet21, this platform immediately reflects the company’s industry experience and customer-first approach. From the moment you land on the site, it’s clear that a great deal of effort has gone into crafting one of the most streamlined and intuitive interfaces available to UK bettors, with a particularly impressive in-play betting section.

New players can take advantage of a tiered Bonus scheme, offering a unique way to unlock rewards, while the “Weekly Rewards Zone” allows users to earn £10 in Free Bets every week upon qualifying bet settlement. Both pre-match and in-play odds are highly competitive, particularly across major sports like Horse Racing and Football, often matching or outperforming other bookmakers—a key advantage for any betting site.

Pros

• Innovative tiered Bonus Offer
• Sleek and user-friendly in-play betting section
• Weekly Rewards Zone offering regular Free Bets

Cons

• Covers fewer sports than some other platforms
• No telephone betting service available

Highbet

Highbet has quickly established itself in the online betting market, drawing UK players in with a strong welcome offer and competitive odds-on horse racing, football, and a variety of other sports. One standout feature is that Highbet is among the few sportsbooks that reward players with a Free Bet on both their first and second deposits—a rare and valuable perk.

Covering a vast range of betting markets, Highbet offers extensive options across major sports, including all UK horse racing and football. Football punters, in particular, will find plenty to like, as the odds are often among the most competitive available. However, the site’s appeal extends beyond football, with 42 sports on offer, including 9 esports disciplines, making it an excellent choice for fans of this rapidly growing betting category.

The in-play betting section is another highlight, featuring detailed match stats and visualisation tools that enhance the live betting experience.

Pros

• Highly competitive football odds
• Free Bet bonuses on first and second deposits
• Well-designed in-play betting section
• Strong coverage for esports betting

Cons

• Limited ongoing promotions
• No telephone betting service available

The Pools

The Pools hold a legendary status in the sports betting industry, thanks to their iconic football betting system that captivated UK players throughout much of the 20th century. While times have changed, so too has The Pools, as evidenced by their sleek and modern online betting platform.

New players are welcomed with a 4 x £5 Free Bets sign-up offer, providing an excellent opportunity to secure some free bet winnings. The promotions don’t stop there, with regular ongoing offers keeping things exciting. Standout deals include the weekly free-to-play “Footy5” competition, where players can take a free shot at winning £25k, as well as the daily Free Bet Grabber. Add in cash-back promotions, in-play betting, and strong odds across multiple markets, and The Pools prove to be a site well worth exploring.

Pros

• Generous Free Bet sign-up bonus
• Free-to-play Footy5 competition with a £25k prize
• Comprehensive in-play betting options

Cons

• Does not support Neteller or Skrill for transactions
• No telephone betting service available

Livescore Bet

The name LiveScore is well known among sports betting enthusiasts, especially those who enjoy in-play betting. However, what many UK punters may not realise is that LiveScoreBet has also established itself as a top-tier betting platform, delivering an experience that matches the quality of its renowned live score tracker.

Given its background in real-time sports updates, it’s no surprise that LiveScoreBet stands out in the in-play betting market. For those who prefer to bet as the action unfolds, this site offers fast-updating live odds across a vast selection of sports. The experience is further enhanced by regular promotions, including Free Bet offers and free-to-play daily games, adding even more value for players.

Pros

• Excellent choice for in-play betting
• Attractive Free Bet sign-up bonus
• Engaging free-to-play promotions

Cons

• Fewer payment options compared to some competitors
• No telephone betting service available

BetUK

BetUK may be a relatively new name for UK bettors, but the expertise of LeoVegas—the company behind the platform—shines through. With a strong track record in developing high-quality sports betting sites, they have delivered once again. The platform impresses with both its extensive sports coverage and a vast selection of in-play betting markets. Offering odds on 36 different sports, BetUK provides an extensive range of options for all major events.

When it comes to promotions, the Bet £10, Get £30 in Free Bets welcome offer stands out as one of the most competitive. Beyond the sign-up bonus, players can continue to benefit from regular Free Bet deals, Profit Boosts, and the Bet UK Acca Club. Live betting enthusiasts will find plenty to enjoy, with an extensive in-play section featuring useful statistical insights to enhance the experience.

Pros

• One of the most valuable Free Bet sign-ups offers
• Strong in-play betting options
• Acca Club for accumulator bettors

Cons

• No live streaming available
• No telephone betting service

How To Choose New Betting Sites

After reviewing our selection of trusted and top-rated new betting sites, the choice is now yours to decide where to open an account. While all the platforms listed are newly established, each one has its own unique features that set it apart. This is why it’s important not to rush into signing up with the first bookmaker you come across. Instead, take the time to evaluate key aspects before making your decision. Here are some important factors to consider:

Legality and Regulation

Feeling secure and confident while placing bets is essential, making this one of the most important aspects to consider. Every site we recommend holds a licence from the UK Gambling Commission, which is crucial for UK players. We strongly advise against signing up with any bookmaker that lacks the necessary licensing—always choose a regulated new UK betting site.

Verify that the bookmaker you’re considering is licensed and overseen by the UK Gambling Commission. This ensures the site adheres to strict industry standards and remains accountable for its operations.

Software and Platform

New and reputable UK sports betting sites often lead the way when it comes to using cutting-edge software on their platforms. This results in a more accessible, user-friendly experience with faster processing speeds compared to many older competitors. Before signing up, check that the site’s software is compatible with your preferred device for online betting. If you plan to switch between multiple devices, ensure that the platform functions smoothly across all of them without restrictions.

The User Experience

Betting should be an enjoyable experience, and one key factor to consider when choosing a new betting site is the overall user experience. This aspect is often overlooked, but it plays a crucial role in making your time on the platform smooth and engaging. A bookmaker that keeps up with modern trends—offering top-tier in-play betting, guaranteed odds, cash-out options, and high-quality visuals—will likely provide a far more satisfying experience for new customers.

User-Friendly Interface

Look for platforms with an intuitive design and easy navigation. A well-structured site makes it much easier to find the markets you’re interested in and place your bets without unnecessary hassle.

Odds and Markets

One of the biggest advantages of joining a new betting site is the range of odds and markets available. To compete with well-established brands, these platforms must offer something unique to attract players. Some expand their coverage by including additional betting options, while others provide more competitive odds. The best approach is to find a bookmaker that excels in both areas—offering a wide selection of markets alongside strong odds. Keep an eye out for sites that cater to different types of gambling, including sports betting, casino games, and more.

Competitive Odds:

Prioritise bookmakers that deliver strong odds on the markets you’re interested in. Even a small difference in odds can have a significant impact on your overall returns.

Take Advantage of Betting Bonuses and Promo Codes

With countless bookmakers available online, you can choose to open an account with the site that our experts recommend as the best option. Most sportsbooks also provide free betting opportunities, enhancing your overall experience and potentially increasing your returns.

To stay ahead in such a competitive market, the top UK betting sites must find ways to differentiate themselves from their competitors. One of the most effective methods is through bonuses and promotions, including welcome offers, free bets, and various other rewards. These attractive deals are well worth exploring and are another reason why new UK sports betting sites often provide some of the best value for punters.

Virtual Sports Betting

The sports coverage offered by online betting sites is more extensive than ever before. With events taking place around the world at all hours, punters can place bets at any time of day. However, what if you want to wager at any moment, regardless of real-world schedules? That’s where virtual sports come in. Bookmakers have introduced these simulated events—including football, horse racing, and more—allowing players to enjoy betting opportunities around the clock in a fully immersive virtual environment.

In-Play Betting Console

One of the most exciting developments in online sports betting has been the rise of in-play betting. No longer limited to placing wagers before a match begins, punters can now get involved at any point during the action. Beyond this flexibility, the top betting sites offer a range of markets tailored specifically for live betting, along with a cashout feature that allows users to take control of their bets in real time.

Dedicated Betting Apps

Placing bets from the comfort of home is no longer enough—now, we want access to betting sites wherever we go. This has driven a massive surge in mobile betting, prompting many top UK bookmakers to develop their own dedicated betting apps. With these, users can place bets anytime, anywhere, as long as they have their phone at hand, making the process quicker and more convenient than ever.

VIP Loyalty Scheme

Online gambling sites have made it a priority to recognise the value of their customers. They understand that their success depends on keeping players engaged and satisfied. The top betting platforms have taken this even further by introducing VIP loyalty programmes designed for their most dedicated punters. If you plan to bet regularly, choosing a bookmaker with such a scheme could offer significant long-term benefits.

Payment Methods Available to Sports Bettors in the UK

The UK Gambling Commission prohibited the use of credit cards for online betting sites and casinos to help prevent problem gambling, particularly for those already relying on borrowed funds. However, there are numerous other payment methods available for funding an online sports betting account. Upon registration, players can make deposits using a debit card or alternative payment options, but credit cards are no longer permitted.

Credit and Debit Cards

This remains the most widely used method for depositing funds into a sports betting account. Virtually every new betting site supports card payments, making it easy to fund your account without needing an e-wallet or alternative payment service. When registering, ensure that the bookmaker accepts card transactions and supports the specific type of card you intend to use.

E-Wallets

E-Wallets are rapidly gaining popularity, particularly among those looking for an alternative way to fund their online betting accounts. Most bookmakers have recognised this trend and adapted accordingly. Many now support a wide range of e-wallet payment options, so if you prefer using one, it's worth checking which betting sites offer the most flexibility in this area.

Pre-paid Debit & Credit Cards

Pre-paid cards are becoming increasingly popular, with many people opting to use them online instead of debit or credit cards—whether by choice or necessity. These cards can be topped up through various methods before being used for online payments, including deposits at betting sites. Recognising their growing demand, the best new sports betting platforms now support a wide range of pre-paid card options.

New Sports Betting Site Red Flags – What to Avoid

Just as there are plenty of great features that can help you choose a new sports betting site, it’s equally important to stay alert to potential red flags before signing up.

With so many online bookmakers available, modern punters don’t have to settle for anything less than top-tier service, value, and betting markets. Keeping that in mind, we suggest avoiding any betting site that falls short in the following areas:

• Unlicensed or Unregulated Operators – Placing bets with an unlicensed or unregulated bookmaker can be a risky move. UK players should ensure the site holds a UK Gambling Commission (UKGC) licence, while bettors from other regions should check for licensing from the relevant authority. Proper regulation guarantees that the operator follows industry standards and provides players with recourse in case of disputes. Here, we only recommend betting sites that hold a full UKGC licence.
• Lack of Promotions and Bonuses – While not always a deal-breaker, a bookmaker with very few promotions or bonuses may not be competitive or fully invested in player satisfaction. Reputable bookmakers typically offer a variety of promotions to attract and retain customers. With so many options available, punters should seek out betting sites that stand out with strong promotional offers. If a new bookmaker fails to provide any appealing deals, it’s best to look elsewhere.
• Uncompetitive Odds and Limited Betting Markets – The value of a bet is directly linked to the odds and variety of markets available. If a bookmaker consistently offers lower odds or a narrow selection of betting options compared to its competitors, it’s not an ideal choice for serious bettors. A wide selection of markets is essential for those who like to bet across different sports and events. Long term, the quality of the odds will have the biggest impact on your fixed-odds betting success. Never settle for poor odds. Likewise, variety is crucial—more markets mean more chances to find value. If you have a preferred betting feature, such as In-Play Betting or Bet Builder, ensure the bookmaker offers it before signing up.
• Deposit and Withdrawal Fees – Be wary of bookmakers that charge fees on deposits or withdrawals, particularly when using specific payment methods. Over time, these fees can eat into your winnings. It’s essential to understand the cost structure before committing to any platform. You’re betting with your own money, and any winnings should be yours without additional charges.
• Slow Withdrawal Processing – While deposits are processed instantly, withdrawals should also be handled efficiently. A short processing time is normal, but any betting site with withdrawal delays stretching into days or weeks should be avoided.
• Poor Website or Mobile App – A bookmaker with an outdated or slow website can make betting a frustrating experience. Issues such as long loading times, technical glitches, or an unintuitive layout can make placing bets unnecessarily difficult. Reputable operators invest in smooth, user-friendly platforms, so its worth spending time navigating a site or app before signing up. Only proceed if the platform provides a seamless experience.
• Inadequate Customer Support – While most users expect everything to run smoothly, there may be times when assistance is needed, whether regarding a bet, a market, or a site feature. A reliable customer service team is a must. Look for sites that provide telephone or email support—or even better, a Live Chat feature. A lack of these services suggests the bookmaker does not prioritise customer experience.
• Negative Reviews – One of the best ways to gauge a bookmaker’s reputation is through fellow bettors or expert reviews. If a betting site consistently receives poor feedback, there is usually a reason. Until they improve their service, it’s best to steer clear.

Payment Methods Accepted by Online Betting Sites

• Visa and Mastercard Debit – Most betting sites accept Visa and Mastercard debit cards for deposits. Simply enter your card details along with the amount you wish to deposit to proceed.
• PayPal – A widely trusted online payment service, PayPal offers secure transactions. However, it is not always eligible for new customer promotions on betting sites or online casinos. Additionally, PayPal does not provide Buyer Protection for gambling-related payments.
• Skrill – Skrill operates as an e-wallet similar to PayPal, offering a secure way to deposit and withdraw funds. While commonly accepted for transactions, it may not always qualify for welcome bonuses, so it’s advisable to check the bookmaker’s terms and conditions.
• Neteller – A popular e-money transfer service used for deposits and withdrawals across various online betting sites. Like PayPal and Skrill, Neteller may not always be eligible for new customer offers.
• Apple and Google Pay – Mobile users can make deposits quickly and securely using Apple Pay or Google Pay on both iOS and Android devices. However, withdrawals are not supported through these methods.
• Boku – A mobile-friendly payment method that allows you to add deposits to your phone bill, eliminating the need to share card or PayPal details. Be aware that deposit amounts will be added to your next mobile bill.
• Paysafecard – Ideal for those preferring cash deposits, Paysafecard allows online payments without linking a bank account or credit card. A 16-digit PIN is purchased at a retail outlet and used for deposits. Note that withdrawals are not possible with this method.
• Cryptocurrency (not available) – At present, the UK Gambling Commission does not permit cryptocurrency transactions for gambling. This means deposits via Bitcoin, Ethereum, or any other digital currency are not supported.
• Credit Cards (not available) – Previously a widely used payment option, credit cards were banned for gambling transactions in the UK following a regulatory change by the UK Gambling Commission in early 2020.

The Sign Up Process at New Betting Sites UK

The good news for punters is that all new bookmakers have streamlined their sign-up process to be as simple as possible. They aim to make joining hassle-free, requiring only a few basic details to complete registration in just a few steps.

This means you can quickly move on to exploring the sportsbook and placing your bets.

Below is a step-by-step guide to creating an account with Hopa, one of the latest betting sites available to UK players.

Step 1

Head to the Hopa website and click the blue ‘Join’ button located in the top right corner.

Step 2

Registration consists of two steps. First, enter your email address and create both a username and password.

Step 3

The second step involves adding personal details, including your name, date of birth, and address. You’ll also need to agree to the site’s terms and conditions.

Step 4

Your account is now active, but you’ll need to set up a payment method. To do this, go to your account settings, select the payments section, and enter the necessary details for your chosen deposit method. Once added, make your first deposit, ensuring it meets the minimum requirement to qualify for the welcome bonus.

That’s it! Your sports betting account is now set up, funded, and ready to use. Take some time to explore the sportsbook, familiarise yourself with the layout, and most importantly, enjoy the experience while learning as you go—it will make your betting journey much smoother.

Placing Your First Bet on a Sports Betting Site in the UK

You've set up your account, and now it's time for the exciting part—placing your first bet!

As you’ll soon discover, betting online is incredibly straightforward, and this is one of the areas where new bookmakers have made the experience even smoother for punters.

Below is a step-by-step guide to placing your first bet.

Step 1

Assuming your account is funded, the first thing to do is find the event you want to bet on. Start by selecting the sport from the list, typically displayed on the left-hand side of the page.

Step 2

Once inside your chosen sport, you’ll see a selection of leagues, tournaments, or competitions, depending on the category you’ve picked.

Step 3

After selecting the league, tournament, or competition, locate the specific game or event you wish to bet on. These will be listed for you—click on the participants to view all available betting markets.

Step 4

Decide on your bet and select it by clicking on the odds of your chosen outcome.

Step 5

Your selection will then appear in your bet slip, typically found on the right-hand side of the screen. If you’re placing a single bet, simply enter your stake and press the green ‘place bet’ button. If you’re placing multiple bets, select the stake amount and choose the bet type, whether singles or a multiple, before confirming your bet.

How to Get the Best Deal from Your New UK Betting Site

With the growing number of new UK betting sites, the industry has never been more favourable for punters. The high level of competition continues to drive improvements in services, with bookmakers constantly enhancing their offerings to attract new players and retain existing ones.

As a result, there are plenty of bonus deals available on a regular basis, giving bettors added value. These may include deposit bonuses, free bet stakes, enhanced odds, money-back specials, or other promotions. The important thing is to take advantage of these offers by selecting the one that best aligns with your betting preferences and making the most of it.

Finding Betting Bonuses and Promo Codes

When evaluating the top betting sites, we take into account the promotions available for new players. Additionally, we consider ongoing offers for existing customers, as these can be used throughout your time with a bookmaker.

While these deals may seem small individually, over a year or two of betting with the same platform, they can add up to significant value, especially when combined with promo codes. The best new bookmakers excel in providing both welcome bonuses for new players and ongoing rewards for loyal customers, ensuring you benefit from both when signing up.

We highlight the best offers we come across, but if you're already with a bookmaker and looking for ongoing promotions, the best approach is to regularly check the promotions page. Also, keep an eye on banners across the site while betting, as these often showcase special event-related offers.

New Betting Sites UK – Launch Dates

Below is a list of the latest betting sites to enter the UK market, along with their launch dates specific to the UK. While these dates may differ from their international release, our focus here is solely on their availability in the UK.

Many of these platforms strive to deliver a high-quality experience right from the outset, aiming to establish themselves in the competitive UK betting scene. Signing up early can often be a smart move, allowing players to take advantage of fresh promotions and new features.

How do the New Betting Sites' Welcome Offers Work?

New betting sites go above and beyond to attract new players while keeping their existing customer base engaged. One of the most effective strategies they use is offering a variety of sports betting promotions and bonuses, each designed to appeal to different types of bettors. Over time, these offers have evolved, yet they continue to be a major draw for new users. Below are some of the most common bonuses and promotions you’ll find at reputable online bookmakers.

Free Bets and Free spins

The concept is quite straightforward—free bets are essentially funds that the bookmaker credits to your sports betting account upon registration. They are typically awarded after you make a deposit, but it’s important to remember that free bets themselves cannot be withdrawn. If you win, you’ll be able to keep the profit, but not the initial stake of the free bet. In some cases, you may also need to wager your net winnings before being allowed to withdraw them.

Deposit Bonus

Typically offered as a percentage of your deposit, this bonus is among the most favoured promotions across online bookmakers and casinos. The initial offer usually ranges from 25% to 100%, and in some cases, even exceeds that on your first deposit. In practical terms, a 50% deposit bonus means that if you deposit £40, you’ll receive an extra £20 in bonus funds.

Matched Bonus

A matched bonus is essentially a variation of the deposit bonus, granting players a free bet equal to the amount of their initial deposit. This type of offer has become one of the most sought-after promotions in online betting, and for good reason. New betting sites are competing to provide the most attractive matched bonuses, with available amounts typically ranging from £10 to £50. These smaller bonuses are often favoured over larger matched offers of £100 or more, as they usually require just a single turnover before winnings can be withdrawn.

No Deposit Bonus

No deposit bonuses are no longer as common, but they remain a type of reward granted to new players simply for registering an account with a bookmaker. While they may seem among the most attractive offers, they typically come with stringent conditions that make withdrawing the funds more challenging.

Betting Apps Bonus

The online betting industry is now fully immersed in mobile gaming, with no signs of its popularity fading. New sports betting platforms have acknowledged the shift towards mobile and are providing various incentives for players who access their sites via smartphones and tablets.

James Callahan

BETTING EXPERT

James brings extensive expertise in sports and betting to our writing team. Holding a degree in Business Economics with Gambling Studies from the University of Salford and possessing over 15 years of industry experience, he is well-equipped to deliver insightful content on a broad range of gambling topics. When he’s not channelling his passion for betting into writing, you’ll likely find him supporting the mighty Magpies or brushing up on the latest major racing events.

New Betting Sites FAQs

Is betting in the UK legal?

Yes, betting is legal in the UK, but you must use a site that is licensed by the UK Gambling Commission.

Can I bet with a credit card in the UK?

No, credit card betting was prohibited in the UK in 2020.

How secure are payments to a new betting site?

Online betting sites employ encryption technology to ensure your personal details remain protected when making a deposit, similar to the security measures used for other online transactions.

Which New betting sites UK give you free bets?

Nearly all sports betting sites provide a free bet stake or some form of welcome bonus when you register. Many also extend free bet promotions to existing players through various ongoing offers.

How long does it take to open a new betting account?

The process is quick and straightforward, allowing you to complete it on any new betting site within minutes.

What information do I need to open an online bookmaker account?

The majority of new bookmakers require you to set up a username and password. When it comes to personal information, you’ll need to provide your email, full name, date of birth, and residential address.

What deposit methods are available with online bookmakers?

Online bookmakers provide a wide range of deposit methods, giving players plenty of options. These include debit card payments, pre-paid vouchers, e-wallets, and bank transfers.

Is horse racing available on new betting sites?

The majority of new betting sites include horse racing among their offerings alongside other sports, but not all do. If you’re looking to place bets on horse racing, be sure to check our site review for details.

Are new betting sites trustworthy?

Yes, we evaluate new bookmakers that are licensed and fully regulated to operate in the UK. This guarantees they meet strict standards, ensuring a secure, fair, and legal betting environment that players can trust.

Can I live stream events at new betting sites?

Yes, numerous sites provide an in-play betting section, and alongside that, they offer live streaming for a variety of sports, allowing you to follow the action in real-time while placing your bets.

Can I make a deposit on a site using a debit card but withdraw via Skrill?

No, withdrawals can only be made to a payment method that has been previously used for deposits. If you haven't funded your account with Skrill, you won’t be able to withdraw using it.

I made my first deposit with Neteller and didn’t receive the welcome bonus, what happened?

When claiming a welcome bonus, it’s essential to review the terms and conditions. These often exclude certain payment methods, typically e-wallets, so if you plan to use one, make sure it’s eligible beforehand.

Why does a sports betting site ask for my passport photo?

This requirement stems from the KYC regulations set by the UK Gambling Commission, which are in place to ensure security and fairness in online betting. If requested, be sure to provide your details to comply with these measures.

What are the best new betting sites in 2025?

With plenty of options to consider, Hopa, Mr Play, and Betiton stand out as three of the best choices for those seeking a well-rounded and high-quality betting experience that caters to most punters.